And according to Architizer, “If you want to find good architecture on Instagram, you can’t go to the big names. Indeed, the best Instagramming architects aren’t the Bjarkes of the world, but rather the young, anonymous designers, programmers, and builders working at firms that aren’t their own, who labor for hours over the placement of a screw in a plan on BIM, who spend their days researching building materials.” These are the young, Millennial architects who in many cases make decisions on specifying products.
Social media also has a place with architects looking to expand awareness of their passion projects. For example, trending architect Marc Kushner, co-founder of NYC based firm HWKN and Architizer, is involved with the +Pool project in New York, which is looking to raise money to create a pool in the city’s harbor.
The movement’s founders created a website to kickstart the effort, but also expanded to social media to have real time discussions regarding events, updates and to further the cause by pointing back to their fundraising site.