the mash

You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)

In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

Manufacturers and suppliers need to wake up to how tech is changing LBM.

An important question we’re often asked is whether or not architects engage on social media.

Expanding your company’s social graph is critical to being able to reach both consumers and trades.

The digital age continues to disrupt communication more than any other facet of business.

One can spend all day arguing whether to implement a social media strategy.