making vinyl siding cool again

Vinyl siding was stuck with an outdated image. VSI needed to change that. They relied on us to flip the script and capture the impressive design potential and incredible performance benefits of today’s vinyl siding.

VSI Website design

the opportunity

The VSI identity needed a makeover — a refreshed look and voice to help combat the outdated stereotypes of vinyl siding in the marketplace.

our process

By creating a modern, vibrant brand identity for VSI, we provided a strong new platform for telling the story that today’s vinyl siding is a desirable option for homes from traditional to contemporary.

we delivered

Now, VSI has the branding to match the cladding’s beauty, design and performance benefits.

the facts speak for themselves

To effectively engage architects, contractors and homeowners, we took a fact-based, benefit-driven approach to compare vinyl siding to alternative products.

Our rebranding integrated into the newly designed website creates a much better user experience. People visiting the current site are more engaged than those on the previous site. Interrupt was a great partner during the entire process.

President and CEO, Vinyl Siding Institute, Inc.
VSI Modern Neighborhood image