finding a name SPAX pros deserve
We needed an ownable name worthy of the most dedicated SPAX users. After multiple iterations and plenty of "No ways!"– we landed on the SPAX Crew. For pros that give a damn, the name highlights both benefits and brawn.
user generated content
make it easy to share support
At Interrupt, we push our clients to think beyond the obvious. We streamlined user generated content collection and have since gathered more than 160 videos highlighting testimonials, product demos, and project features.
let your brand do the talking
SPAX Crew members are diehards. Like avid sports fans, the customers fill up the SPAX inbox with requests for swag. They genuinely love showing off their support on the jobsite, in the home center and beyond.
social experience = customer experience
People love to talk directly to the brand. Personalized IG responses give customers VIP treatment. That's why we reply to every message.
a tiered influencer approach
The SPAX Crew know the fasteners inside and out. That's why we leverage their insight for R&D, feedback, and project tips. We work with social influencers of every size, giving SPAX customers a bigger stake in the brand and product.
brand collaborations create next-level results
Nothing beats word-of-mouth and we have the results to prove it. Our strategic approach to influencer marketing helped drive partnerships with top channels and building materials influencers across 17 different project types.
- from 5th to 1st in social media engagement rate (the highest engagement compared to top competitors)
- nearly 150 post saves in one year
- 200 sign ups in the first year
drive engagement with collaborative partnerships (Matt Risinger, 450k+ views)
recruiting new SPAX loyalists
Influence goes beyond the current customer base. Our strategic approach increases engagement, hashtag circulation and project post shares to foster brand awareness.
The SPAX Crew evolution
Pros wanted a simple way to share tips and stay connected. We listened and created a private, invite-only Facebook group exclusively for the SPAX Crew.