Each station focused on a specific benefit, delivering a cohesive portfolio story in bite-sized pieces.
New messaging unites many diverse initiatives, products, channels and audiences with a common purpose.
A one-of-a-kind exhibit space
We worked closely with the exhibit company to deck out this innovative space, creating a bold branded environment that attracts visitors and invites conversation.
Dedicated classroom space in the center of the booth was home to 10 CoLab® learning sessions. Seven different topics for these small-group sessions were based on input from industry professionals.
A foldout poster featuring the Material Difference Home™ illustration offers visitors a tangible reminder of key benefits, with at-a-glance highlights of each product.
Staff Training Guide
A quick reference guide for booth staff keeps important details at their fingertips.
We couldn’t be happier with how this came together.
You’ve helped us take our brand and our story to a new level.
Thank you for pushing us.