When homes are built better, people live better.
Our whole-home solutions are inspired by the ways people live today and engineered to help make homes safe, quiet, comfortable and energy-smart.
Because we understand that where you live affects the way you live. At Owens Corning, we don’t just make insulation. We make home a better place to be.
A new value proposition and pillars unite many diverse initiatives, products, channels and audiences with a common purpose.
The Owens Corning Material Difference Home™
This interactive 3D home serves as a storytelling device to show how Owens Corning products work together help improve the way homes feel and perform every day.
simple solutions that make a material difference in the way you live every day.
Memorable, relevant language focuses on end-user benefits, making it easier for builders and installers to share the story with their customers.
To share out the new brand story with internal teams, we created a comprehensive playbook with at-a-glance information, customer case studies and sales resources.
Director of Marketing Insulation and Retail, Owens Corning Insulation
I love this approach. It’s completely us, but better. People see it and they just get it.