owning the masonry category with rock-solid solutions

After smart product consolidation and a brand update, Echelon Masonry worked with us to position themselves as the solutions expert. We took them from the new kid on the block to a brand with serious street cred.

Oldcastle - marketing design

the opportunity

In a category focused solely on product, Echelon saw the opportunity to offer holistic building solutions and thought leadership through a new master brand.

our process

After working with their team to develop a cohesive brand hierarchy, we helped Echelon activate their new strategy and leverage solutions to win over architects and building owners.

we delivered

We helped take Echelon from zero to #1 in unaided brand awareness after just 18 months in the market by educating and inspiring their target audiences.

Interrupt is a true partner to us and I greatly appreciate that and the reliability you provide.

Director of Brand Management, Oldcastle Architectural Products Group

holistic marketing campaigns show echelon products in all their glory

Featuring complete projects through award-winning print ads, inspirational photography and interviews with industry pros, we helped Echelon develop a clear narrative around the brand and their product portfolio.

modern masonry magazine

A quarterly emagazine that engages building professionals in the masonry category through interactive, educational content.