disrupting the masonry industry with a kick ass campaign

Masons work extremely hard and care about their craft. They deserve a partner that focuses on their needs. We worked with the Echelon team to position Amerimix pre-blended mortar as a reliable product that helps contractors get their jobs done faster.

the opportunity

Sand piles were weighing masons down, but without a strong story around pre-blended mortar, they didn’t know any other way. Amerimix needed to prove that they understand the challenges contractors face by showing them a product that helps increase jobsite productivity.

our process

After a deep dive into data comparing outputs from the sand pile to pre-blended mortar, we created a compelling story that addressed contractors’ pain points and helped highlight the business benefits of using Amerimix pre-blended mortar.

we delivered

Now, Amerimix is engaging their target audience through a relatable messaging approach and compelling infographics that prove the direct benefits that happen when they ditch the sand pile and switch to pre-blended mortar.

the amerimix voice

We developed a straightforward, conversational, “i’m gonna tell ya like it is” tone that speaks directly to the mason.

Personally, I think the ad is pretty f***ing great.

Architectural and Technical Sales Manager at Oldcastle

creating compelling, fact-based content to prove product benefits

We didn’t just tell masons to Ditch the Sand Pile. We showed them why through hard-hitting data and engaging infographics that told the story behind the campaign slogan.