the solid core difference
When we first learned about this key differentiator, we knew we were working with gold. MoistureShield is the only board that fully encapsulates each wood fiber in the board’s core with a protective barrier, allowing it to resist virtually all damage from moisture. We created a position and campaign around this innovation, which helped us not only go after other wood composite brands but also pressure treated lumber.
We developed a series of consistent, at-a-glance visual indicators to help customers get to know the benefits MoistureShield has to offer.
product colors & photography
We took an established product offering to the next level with custom branding that evoked each line’s superiority, performance and lifestyle.
excel. defy. inspire.
Sometimes, you have to take a risk to make an impact. And man, did it turn out beautifully. Our underwater photoshoot not only turns heads, it also showcases the limitless possibilities of The Solid Core Difference™.
Every single wood composite decking company looks the same. Seriously, we tested it out. We ditched the white button ups, khakis and fake smiles for authentic moments. Real people live, eat and play on these decks and we need to show that.
Senior Brand Manager, Oldcastle APG
I am truly blown away and forever grateful to everyone on the team. We’ve all grown an amazing brand and set the standard for how we roll around here.