Aligning a digital experience to new business goals
Designing a website from the ground up goes well beyond look and feel. Especially when the goal is to appeal to both B2B and B2C audiences. That’s why we helped MI Windows and Doors create a streamlined digital experience that not only showcased their reinvigorated branding but also offered up an intuitive user experience that could serve as a tool for remodeling contractors to use during their sales process with homeowners.
filtering with a purpose
We developed an organized product database and filtering system that allows users to intuitively search for the right window based on what’s available in their current location using familiar icons and items such as features, series and styles.
from supporting role to star of the show
Stylized shots, whether singular or lifestyle, put the complete focus and attention on the meticulous beauty and craftsmanship that go into every single MI Window, making the product the hero every time.
Director of Marketing, MI Windows and Doors
We started working with Interrupt to develop a world-class website, which we did, but our relationship turned into so much more than a single project. They helped us refresh and refocus our entire brand. The website was just the first and most visible embodiment of our work together.