Aligning a digital experience to new business goals

Designing a website from the ground up goes well beyond look and feel. Especially when the goal is to appeal to both B2B and B2C audiences. That’s why we helped MI Windows and Doors create a streamlined digital experience that not only showcased their reinvigorated branding but also offered up an intuitive user experience that could serve as a tool for remodeling contractors to use during their sales process with homeowners.


the challenge

MI Windows and Doors needed a website that not only reflected their new brand. They needed a hub that simplified their product offering through filters like location and features.

the process

Implementing a strategic approach to reach more users in the R&R space, we designed a brand new digital experience from scratch, which included a user-friendly product filtering system and content that spoke to both homeowners and professionals.

we delivered

MI now has a professional, easy-to-use digital platform that shows off their complete product offering and positions them as a trusted partner for new construction and replacement windows.

filtering with a purpose

We developed an organized product database and filtering system that allows users to intuitively search for the right window based on what’s available in their current location using familiar icons and items such as features, series and styles.

MI Windows - Style, Series, Features
MI Search - Website design
MI Product imagery - photo shoot

from supporting role to star of the show

Stylized shots, whether singular or lifestyle, put the complete focus and attention on the meticulous beauty and craftsmanship that go into every single MI Window, making the product the hero every time.

We started working with Interrupt to develop a world-class website, which we did, but our relationship turned into so much more than a single project. They helped us refresh and refocus our entire brand. The website was just the first and most visible embodiment of our work together.

Director of Marketing, MI Windows and Doors