Doing one thing well for more than 90 years isn’t easy. What's even more impressive? Having the guts to let go of the status quo and forge a new path into uncharted territory. Masonite Residential trusted us to lead the way.
Masonite was investing in fundamental changes throughout the organization, and needed its brand to better reflect a more innovative, forward-looking approach.
We researched and workshopped with the in-house team to create a fresh new brand to support the corporate vision. Then brought it to life, starting with a bold new brand identity, sales tools and a breakthrough influencer strategy.
A fresh new look and a strong, focused story have elevated Masonite as the industry leader in trend.
brand dna workshop
Our Brand DNA Workshop jumpstarts the process in one fun, focused and super-productive day.
Changing the company logo is a big deal, but it’s part of a much bigger story. We worked with Masonite to help build understanding and excitement for the new brand identity and a re-invigorated go-to-market strategy.
Masonite teams up with trend forecasters to identify emerging trends, then uses their doors to bring those looks to life.
Doors have a huge impact on the overall look of a home. So we’re changing the conversation from selling a door at a time to designing whole-home solutions.