elevating the door in commercial buildings
By realigning the door offering for commercial buildings, we helped Masonite Architectural change the conversation from just filling openings with doors to providing whole building solutions. That’s a smarter way to go to market.
the opportunity
Truth is, specifying doors for commercial buildings is complicated and disjointed. Masonite Architectural saw a chance to deliver a solution that benefited the entire building.
our process
We developed a brand architecture that effectively reflects the consolidation of several legacy brands under two new product series, each with their own reason for being.
we delivered
Now architects have a holistic approach that makes it easy to specify the right doors for the entire commercial built environment based on performance and aesthetic solutions.
positioning workshop
We hosted an engaging workshop with stakeholders to explore the new voice for Masonite Architectural, which helped achieve full buy-in.
make specification a breeze
We marketed the simplified product offering under two clear, concise product series — attaching doors to solutions.
inspired vertical door solutions backed by performance benefits
By changing the conversation around doors in commercial buildings, we helped provide benefit-driven solutions to architects, specifiers, building owners, general contractors, distributors and installers. Now pros can specify products that make sense based on the unique needs of buildings in various verticals.
ready to be uncomfortable?
If you're ready to push beyond the status quo, we're ready to get to work.