elevating the door in commercial buildings

By realigning the door offering for commercial buildings, we helped Masonite Architectural change the conversation from just filling openings with doors to providing whole building solutions. That’s a smarter way to go to market.

the opportunity

Truth is, specifying doors for commercial buildings is complicated and disjointed. Masonite Architectural saw a chance to deliver a solution that benefited the entire building.

our process

We developed a brand architecture that effectively reflects the consolidation of several legacy brands under two new product series, each with their own reason for being.

we delivered

Now architects have a holistic approach that makes it easy to specify the right doors for the entire commercial built environment based on performance and aesthetic solutions.

Interrupt positioning workshop

positioning workshop

We hosted an engaging workshop with stakeholders to explore the new voice for Masonite Architectural, which helped achieve full buy-in.

Masonite M logo
Masonite brand typography
Masonite brand colors

make specification a breeze

We marketed the simplified product offering under two clear, concise product series — attaching doors to solutions.

Masonite Architectural Aspiro Series
Masonite Architectural Cendura Series
Masonite Architectural Sample Box
Masonite Architectural design brochure created by Interrupt

inspired vertical door solutions backed by performance benefits

By changing the conversation around doors in commercial buildings, we helped provide benefit-driven solutions to architects, specifiers, building owners, general contractors, distributors and installers. Now pros can specify products that make sense based on the unique needs of buildings in various verticals.

Masonite Architectural hospitality illustration