from daydream to reality

In today’s high-pressured world, a person’s home is their retreat from the stressors of everyday life. We worked with Belgard to go beyond the conventional product story to show how they can help customers create the personal sanctuary of their dreams.

Strategy

The opportunity

A respected industry leader, Belgard needed a campaign that not only showcases the depth of its hardscape offerings, but also its ability to help customers create the lifestyle they imagine.

The Process

We zeroed-in on a specific persona, depicting her story in a dream-inspired TV commercial, then broadened that same narrative into a series of print ads, each with a unique twist.

we delivered

The result was a compelling story that positions Belgard as the industry leader, with the products and vision to create the outdoor living spaces that lead to more of the moments you live for.

behind the scenes: shifting the story from product to lifestyle

12 hours on set in Utah. 25 cast and crew. 30-degree weather for a pool-side shoot. Living the dream doesn’t always go according to plan. But a great team makes it work. The result? One beautiful campaign.

a dream, realized

Different people have different dreams. Your personal sanctuary can be a place to gather with your friends or escape on your own. We created a variety of vignettes through film and print to show that no matter how you envision your perfect outdoor living space, Belgard paves the way.

The Belgard TV commercial is amazing. We can stand tall being shown next to other leading consumer brands. Your team outperformed our expectations.

President, Oldcastle APG Tim Ortman