the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

Meta’s Threads: are you in or out? Here’s our take.

The new social platform from Mark Zuckerberg’s Meta was ushered to the market as a way to capitalize on the growing unhappiness with Elon Musk’s Twitter. We discuss its massive debut—100 million registered users in the first five days of release—and give a quick-read overview of how major brands are reacting and whether yours should follow suit.