the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

2020 in Hindsight: What Would You Have Done Differently?

2020 felt a little bit like the plot of Groundhog’s Day – from dealing with the pandemic to being at home more often, it’s taken a toll on all of us. Here at Interrupt, we believe that if you stay true to your core values and create experiences that keep your customers coming back to you time and time again, the upcoming months should be smooth sailing. Read on to hear from our team about what they might’ve done differently last year if they had the knowledge and insights they do now.

The Home Automation Opportunity

Smart home products are everywhere. If your lights aren’t controlled by a simple Alexa request, are you even living? In reality, home automation is on a steep incline. By 2025, the industry is expected to grow by at least $25B. And with big players like Google, Amazon, and Facebook digging their heels in, it’s important to pay attention—especially if you build or sell materials for the home.