the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

marketing & branding, customer experience, trends & innovation

How Technology Impacts Customer Engagement

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

Business Strategy, customer experience, trends & innovation

The Shift Away From Trade Shows

The shift away from trade shows has been happening for years, COVID just gave companies a rationalization to make that shift happen even faster.

marketing & branding, digital & social, customer experience

offering your own customer experience: the cx of your personal brand

Did you know you provide a customer experience (CX) as an individual? Similar to the way a business ensures their customers are getting the best experience possible. The way you interact with each person you come in contact with is an opportunity to make a positive impression.