the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

Home Affordability Gone Wild

Home ownership is a core part of The American Dream (if not *the* American dream). What does it mean for the construction building materials industry that so many potential buyers are squeezed out of the process? We explore the factors and how these players might best respond to the coming consequences for multifamily building and material costs.

Offering Knowledge and Demonstrating Courage: Takeaways from AIA 2018

After attending the AIA Conference on Architecture 2018, I put together my key takeaways from the show floor. All in all, manufacturers need to take more steps to invest in innovation and conceptual ideas. The brands that do this are standing out amongst the crowd. Also, education is huge but it’s all about providing real knowledge, not product benefits. Make architects understand why these products help them with their projects. Keep reading to find out more.