Data tells us that a good customer experience (CX) can generate success for a business but have you ever considered what sort of CX you are providing as a part of your personal brand? How might it affect your success as a person? Just as a business provides a customer experience as a company, you provide a customer experience as a human being.
You define your personal brand by establishing character pillars to pride yourself on. Kind, funny, intelligent, personable, passionate. Whatever they may be, you need to root these pillars in every aspect of your personal being, just as you would push a client to do so for their business. You need to truly live and breathe your personal brand during each and every part of your day.
You make an impression in many ways by interacting, or not interacting, with others. You are touching lives morning and night through face-to-face conversations, on social platforms, and in your daily activities. Due to technology, actual face-to-face interactions are fewer, so even a minor personal interaction can have a major impact on how others perceive your personal brand.
When forming a CX strategy, we encourage clients to put themselves in someone else’s shoes. I challenge you to do the same. Start approaching interactions you would normally consider superficial with greater depth. What are the other person’s goals, wants, needs, and feelings? How can you memorably impact others to help them achieve their goals or add value to their day? It’s time to leverage part of who you are to make an impact on someone else’s life. Even on your toughest of days, how do you want to be remembered?
The only way to deliver a truly differentiated customer experience is by fully integrating it into your personal brand. Your personal CX is based on who you decide to be each minute of every day. Be kind, be passionate, and be who you want, but be sure to be that person in every way that you can.
How does a logo go from an idea to a reality? At Interrupt, it's a time-intensive and thorough process of taking ideas and identifiers then distilling them down to their visual essence. It takes many different brains coming together, fashioning countless iterations, to create something that stands out from the crowd and represents the core of a company. Take a peek inside the process.
So you’re managing a new acquisition. How do you prepare to create one happy family? In our experience guiding c-suite leaders as they navigate the process, we've noticed there is no one-size-fits-all solution. But there are seven critical questions that make the difference between a graceful implementation or a floundering one. Learn how to answer them with confidence and ensure your newly expanded organization can thrive.
We’ve worked to design a sponsorship for Owens Corning that “Raises the Roof” inside Allegiant Stadium as part of OCR’s support of the SRS Las Vegas Bowl. Take a peek behind the scenes of the larger-than-life project we took on to paint the town Pink.