Is Google testing new branded video advertising in paid search results?
YouTube videos show up in organic search results across all search engines, which is one reason we encourage our clients to optimize their YouTube channels. Aside from YouTube itself being the 2nd largest search engine next to Google (bigger than Bing, Yahoo, Ask and AOL combined), its videos have life outside of the channel, if optimized correctly.
Is Google testing new branded video advertising in paid search results? Sure seems that way. Something we will keep an eye on, this could be a paid search game changer for brands.
Our friends at SEMRush shared a screenshot on Twitter, a carousel of ads, clearly marked ‘ads’, pulled directly from YouTube.
Fun fact: Did you know that YouTube was founded by three former PayPal employees in 2005? Google bought the platform in 2006 for $1.65 Billion!!
Are you investing in digital resources? How much are you paying attention to your customer experience (CX)? If you impress at every touchpoint—digital, in-person and beyond—you can weather virtually any storm. Discover more now.
In a rapidly changing digital landscape, businesses must be aware and compliant with new data protection regulations. As regulations evolve, companies need to rethink their marketing approaches to successfully reach key customers.