Future Paid Search Game Changer For Brands?

Is Google testing new branded video advertising in paid search results?

YouTube videos show up in organic search results across all search engines, which is one reason we encourage our clients to optimize their YouTube channels. Aside from YouTube itself being the 2nd largest search engine next to Google (bigger than Bing, Yahoo, Ask and AOL combined), its videos have life outside of the channel, if optimized correctly.

Is Google testing new branded video advertising in paid search results? Sure seems that way. Something we will keep an eye on, this could be a paid search game changer for brands.

Our friends at SEMRush shared a screenshot on Twitter, a carousel of ads, clearly marked ‘ads’, pulled directly from YouTube.

Fun fact: Did you know that YouTube was founded by three former PayPal employees in 2005? Google bought the platform in 2006 for $1.65 Billion!!

More Good Reads

Why you should be wary of the free Wi-Fi (and opt for a VPN)

Summer doesn’t just signal vacation season—it also means more remote work in more places. That “free” connection you’re latching on to during your work at coffee shops, hotels and more could be doing more with your data than you bargained for and can pose a major threat to your whole organization. Our IT expert Matt Wittman weighs in on why a VPN should be one of the main tools in your remote work arsenal.

Experience The World (While You Work): How to Succeed as a Digital Nomad

Work From Home has become almost commonplace, but what happens when you set up your laptop from much further away than the kitchen table? Airbnb’s recent “work from anywhere” announcement reflects a trend toward embracing more varied and distant remote work locations. To pull it off, you'll need more than strong Wi-Fi—you’ll have to think differently (and proactively) about how fully remote workers participate in a hybrid workplace. Our resident digital nomad shares her strategies.