An online advertising strategy that’s focused solely on calls to action may be working against your marketing goals in ways you don’t realize. While results matter, you can’t produce them without the right approach. Just like you wouldn’t ask someone to purchase something right when they walk through the doors of a brick and mortar store, your online messaging should take customers on a journey that’s more than transactional.
Change Happens – Embrace It
The world and our industry are changing with incredible momentum. Fortune magazine named the construction industry as the #1 industry ripe for disruption. Don't just maintain or protect your position. Look forward and be part of the transformation - or be a victim of it.