Building A More Relevant Brand

The digital age continues to disrupt communication more than any other facet of business.

Enabling a consultative sales process through structure, data and technology.

When sales and marketing teams work collaboratively towards common goals there can be a quantifiable benefit to performance metrics.

Very few building material companies have a strong, structured approach to selling architects.

Done right, marketing connects you to customers and leads to sales.

We have a simple approach to marketing: Marketing dollars are investments, and should be spent accordingly.

Last month in our creative meeting, we had a heated discussion on the merits of crowdsourcing design.

Graphic design surrounds us. It’s everywhere we look.

One can spend all day arguing whether to implement a social media strategy.

I had the opportunity last month to be a featured speaker at the International Door Association (IDA) Show, which focuses on the garage door industry.

How can you win the spec in today’s highly competitive commercial architectural community?

Your sales force can be one of your biggest expenses.

Don’t forget the dreaded strategic planning process.

For many products, selling through architects is a necessity.

Many companies see distributors as an expense to be minimized — a necessary evil — instead of an asset to grow.

Many companies that sell to dealers as part of their distribution channel take a short-sighted approach.

For decades, most dealers have relied on two ways to sell builders.

What marketer doesn’t want a bigger budget?