We need to be more focused and creative in leading the development of workforce solutions. The challenge is to find motivated workers and convince them of a career in construction, offering opportunities for on-the-job training.
Building A More Relevant Brand
Customer expectations are rapidly evolving. The line between B2B and B2C is disappearing with industry disruptors like Amazon, Netflix, and Uber leading the way. Marketers must adjust to stay relevant, finding ways for their brands to more deeply engage customers.