When you let fear stand in the way of growth, you’re failing. Sure, it feels great to be comfortable but if you stay stagnant and avoid taking risks, you’re essentially hurting your business and chances for exceptional growth.
Today, you can’t win business with fishing trips and golf outings. If you’re selling to the trades and businesses, you need a deeper understanding of your customers’ pain points, their business’ success factors and how you can help their business outperform their market. It’s a journey and in this post, we’ll help you get started on the right path.