How do you mitigate the damage of a downturn on your business, or better yet, turn it into an opportunity to grow? Learn five important things to keep in mind from our principal and founder, Bill Rossiter, as we enter the second half of 2022 and face the distinct possibility of an economic recession.
Building A More Relevant Brand
Customer expectations are rapidly evolving. The line between B2B and B2C is disappearing with industry disruptors like Amazon, Netflix, and Uber leading the way. Marketers must adjust to stay relevant, finding ways for their brands to more deeply engage customers.