The Latest in Digital Trends

The rules of engagement are changing daily, while customer expectations continue toward uniquely personal experiences. It’s clear that digital is in a period of transition. Companies that embrace and leverage this will outpace the market

Meta’s Threads: are you in or out? Here’s our take.

The new social platform from Mark Zuckerberg’s Meta was ushered to the market as a way to capitalize on the growing unhappiness with Elon Musk’s Twitter. We discuss its massive debut—100 million registered users in the first five days of release—and give a quick-read overview of how major brands are reacting and whether yours should follow suit.

your content doesn't suck, the algorithm does

You’ve hired the right team. You’ve invested in a social strategy. Yet you’re still not seeing the results you want on TikTok, the current king of social channels. According to our in-house social media guru Hayley Kandik, it’s not you, it's the algorithm. Don’t be discouraged—with a few small tweaks, you can press forward with creating an identity for your brand on TikTok that serves both your goals and your audience.

The new, targeted TV landscape—and how not understanding it could cost you wasted ad dollars

In the world of advertising, endings can bring about better beginnings. The decline of cable in favor of streaming means the ability to target TV audiences at a more granular level than ever before. Learn how Connected TV (CTV) and Over The Top television (OTT) give you key advantages when trying to use your ad dollars as wisely as possible.

Why you should be wary of the free Wi-Fi (and opt for a VPN)

Summer doesn’t just signal vacation season—it also means more remote work in more places. That “free” connection you’re latching on to during your work at coffee shops, hotels and more could be doing more with your data than you bargained for and can pose a major threat to your whole organization. Our IT expert Matt Wittman weighs in on why a VPN should be one of the main tools in your remote work arsenal.

Experience The World (While You Work): How to Succeed as a Digital Nomad

Work From Home has become almost commonplace, but what happens when you set up your laptop from much further away than the kitchen table? Airbnb’s recent “work from anywhere” announcement reflects a trend toward embracing more varied and distant remote work locations. To pull it off, you'll need more than strong Wi-Fi—you’ll have to think differently (and proactively) about how fully remote workers participate in a hybrid workplace. Our resident digital nomad shares her strategies.

How to Build Influence on Social Media Without Millions of Followers (or Millions of Dollars)

You’re proud of your product—and your customer reviews prove you’re right. How do you leverage those positive experiences into organic social media influence for your brand? We asked senior copywriter Ernest Turner to share how he and the rest of our SPAX team turned a community of customers into a small but mighty army of social media micro-influencers. (To see a full visual breakdown of the campaign, view our case study.)

the online experience: key focus areas for big box retailers

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.

Facebook Attribution

In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

The Big Disruptor - Conversational AI

With Conversational AI, brands can have more meaningful conversations with their target audience and customers — as long as they are set up to live in this world. They also have an opportunity to learn more about customer intent by how customers or potential customers are verbalizing their ask, which leads to better and more personalized marketing efforts.