Facebook Attribution

In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

The Big Disruptor - Conversational AI

With Conversational AI, brands can have more meaningful conversations with their target audience and customers — as long as they are set up to live in this world. They also have an opportunity to learn more about customer intent by how customers or potential customers are verbalizing their ask, which leads to better and more personalized marketing efforts.