Elevating your Customer Experience

The experience you create for your customers is now more important than the products you supply. It’s critical to understand your customers' triggers and then map out and continually improve your knowledge and the experience you’re creating.

How to Engage Today’s Contractor

Providing a good customer experience starts with understanding your customer. Taking the time to recognize how contractors operate and what they need to provide better service to their customers allows you to better serve contractors. Working to show a contractor how to best use your products to improve their business can mean better service and increased profits for both of you.

the online experience: key focus areas for big box retailers

As online shopping continues to gain traction, the overall retail experience is becoming more critical to the success of big box retailers. Online product research now plays a huge role regardless of where the purchase ultimately occurs. Whether buying online or in-store, the consumer shopping journey often begins long before the final sale, challenging all retailers (especially big box) to more carefully craft the sales path from beginning to end.