Building Material Channel Audience Insights

The historical value chain is outdated. By understanding what your audiences need and value most today, you can focus on the relevant, value-added solutions that lead to customer loyalty and mutual business success.

IBS 2019: Our Key Takeaways

The NAHB International Builders’ Show is always an exciting event for our team and clients and this year was no exception. Garnering the largest attendance in years (topping 100K attendees), the show was jam-packed with impressive exhibits, new innovations and plenty of energy. In this post, you’ll find our collective thoughts and takeaways from the biggest IBS in more 10 years.

Offering Knowledge and Demonstrating Courage: Takeaways from AIA 2018

After attending the AIA Conference on Architecture 2018, I put together my key takeaways from the show floor. All in all, manufacturers need to take more steps to invest in innovation and conceptual ideas. The brands that do this are standing out amongst the crowd. Also, education is huge but it’s all about providing real knowledge, not product benefits. Make architects understand why these products help them with their projects. Keep reading to find out more.

Captivating Sights and Sounds were the Primary Attention Grabbers at AIA 2018

While walking the AIA 2018 show floor, our Senior Account Executive Emily Johnson appreciated the unique use of product to draw architects in brand booths. Despite the gorgeous aesthetics and interactive activities, the lack of organization around the all-important CEU offering was a major drawback for attendees and the manufacturers who worked hard to draw a less than favorable crowd.