A brand with fearless spirit

When we set out to redefine our own brand, one word kept popping up—fearless. It’s what we strive to be every day as we challenge ourselves and our clients to interrupt ordinary and unleash awesome. So it seemed like the perfect name to describe the essence of our new brand identity in a consumable form.

Strategy

The Inspiraton

A big part of creativity is being open to ideas from unexpected places. We didn’t set out to create our own brand-inspired beverage. But what started as a playful little idea soon revealed a deep connection with our new identity.

The Distillation

We worked with our friends at Toledo Spirits to create a beverage—and a bottle—that could only come from Interrupt. Like us, it had to be bold, crisp and clean, and able to both stand alone and mix well with others.

The Distribution

Fearless Vodka isn’t for sale. It’s a small batch product, crafted just for us and gifted to a select few we are privileged to work with. Receive it with our compliments—and our commitment to your partnership. Salut!

Brand DNA workshop

We took a big dose of our own medicine—putting our team through the same brand DNA workshop we use with clients. The results planted the seeds for a new brand that’s truly rooted within our team.

design

copywriting

recipes

our vodka. our mixes. your opportunity to taste fearless.

Enjoy your taste of fearless with recipes designed exclusively by our own in-house Interrupt mixologists. No matter the occasion, a little bit of Fearless Vodka is just what the doctor ordered.

I’m not always fearless. But when I am, I’m not reckless.

Bill Rossiter | The most interesting person in his mind

Taste Fearless Responsibly

Being fearless is about taking risks that challenge the status quo, force you out of your comfort zone and overcome the habits that hold you back. It’s not about risking the safety of yourself or those around you. Always enjoy your Fearless pursuits responsibly.