creating a killer customer experience: the workshop
Today, customers value the “experience” your brand offers as much (if not more) than the products you sell. And with customer’s expectations constantly evolving, the experience you provide needs to have a comprehensive understanding and platform to evolve from as well.
We help guide you through the multiple steps of the JourneyPath™ Process to provide a strong foundation for the experience your brand provides your customer today. Then, we’ll work with your team to define next steps to help drive differentiation and loyalty.
- Defining and prioritizing key customers to initially focus on
- Develop a profile for each customer group (deeper segmentation can also be done in other scoped work)
- Create the foundation of a JourneyPath Map that starts to identify key touch points or gaps in each customer group’s experience with your brand
- Discuss ways to embed into your brand approach and organizational culture
- Define appropriate metrics and process to measure
Your customized customer experience session will deliver a JourneyPath plan that will start to help your team define and prioritize the key touchpoints and gaps that each of your defined key customer’s experience with your brand within their buying process — influencing go-forward investments in your resourcing and overall planning process
Today, customers expect a great customer experience and sometimes value this even more than the product or service itself. We’ll help you understand how to deliver an extraordinary experience to help ensure you outperform your competition.
For more information or to schedule your workshop, please fill out the form below.