Learn How to Get Your Product Specified by an Architect

For many building products companies, engaging the architectural community is a critical part of their path to market. For others, it’s a missed opportunity, due primarily to a lack of understanding of how to leverage this channel. We will explore the challenges manufacturers face in engaging this community and define opportunities on how to be more successful in getting your product specified.

In this webinar you’ll learn

  • The key influencers inside the architect community
  • Architects’ pain points and how a manufacturer can bring value
  • Best approaches to engage the architect around your product
  • Gaining adoption of new products/technologies
  • Dealing with contractor specification breakage

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featuring

Alda Ly, Architect, HWKN (Hollwich Kushner)

Alda is a NYC-based architect with HWKN and holds a Master of Architecture from Harvard University. With over seven years of professional experience at architecture firms in New York, London and Boston, Alda has worked on projects ranging from workspaces to retail stores.

Suzie Ryu, Director of Manufacturer Initiatives, Architizer

Suzie leads Manufacturer Initiatives at Architizer, including Architizer Catalog, a specification platform that connects built projects in the Architizer database to the products behind them.

David Schiever, Director of Strategy, Interrupt

Dave will be the facilitator for the webinar. He has a knack for finding answers to Interrupt clients’ challenging questions and defining differentiating and sustainable strategies that capture value in the marketplace.

ABOUT INTERRUPT: Interrupt is a strategic marketing and branding agency focused on delivering strategic creative results and optimizing the success of building material and home automation manufacturers. Interrupt is based in Sylvania, Ohio and services Fortune 500 clients around the globe.

ABOUT ARCHITIZER: Architizer is the online destination to search the world’s architecture and the products behind it. Launched in 2009, the site is the world’s largest database of architecture with 80,000 projects and over 35,000 firms. Architizer has over 1.75 million monthly sessions and 2 million social media followers, and operates the largest architectural awards program, the A+Awards. Visit us at Architizer.com, facebook.com/architizer, or on Twitter @architizer.