creating a killer customer experience book

a useful guide for mastering CX — right now

CX book cover - small

Title: creating a killer customer experience

In an age where people want — and expect — everything to be bigger and better, businesses must react. When at least 55% of adults place more value on the experience a brand offers over the product itself*, companies need to have a plan in place improve customer loyalty. And when 89% of customers stop doing business with a brand after one bad occurrence*, businesses need to realize that customer experience isn’t something to put on the back burner.

Creating a Killer Customer Experience helps you learn the true meaning of a great customer experience (CX) and guides you through the process of implementing an action plan — ASAP!

from the book, you’ll learn how to:

  • Define and profile the customers you want to engage
  • Understand the customer journey and pain points
  • Embed the CX philosophy into your entire organization
  • Measure and optimize results

* 2011 CUSTOMER EXPERIENCE IMPACT REPORT FROM ORACLE

softcover
56 pages
$14.95
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7.25% tax rate