Published Articles

Join our upcoming webinar (Thursday, November 2, 12:00-12:30 ET) to learn how sales engagement data can increase marketing effectiveness. Marketing automation has opened the data floodgates. Yet marketing teams still have poor visibility into how their content performs once it's in the hands of the sales team, your customers and prospects. There is a solution. Interrupt and Showpad, a data management company, are hosting

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Welcome to the Detroit startup scene

– Published in Venturebeat.com by Interrupt

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3 Tips for Coming up With a Tagline Hit

– Published in Women 2.0 by Interrupt

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Being Comfortable with Feeling Uncomfortable

– Published in Door & Window Market Magazine by Bill Rossiter

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Why You Should Ditch The Word “Startup”

– Published in INC. and Women 2.0 by Interrupt

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Creating Demand in the Insulation Category

– Published in Building-Products.com by Bill Rossiter

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Garage Doors: More Sales Opportunities Than You Think

– Published in Door & Access Systems Magazine by Bill Rossiter

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New Technology May Provide Power from Within the Building Envelope

– Published in building-products.com by Interrupt

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A building structure is defined by its components, both the beautiful and the functional aspects. From an aesthetic standpoint, a home is judged by its eye appeal, the craftsmanship, the overall pizazz that initially engages the homebuyer to walk deeper into the home. It’s easy to keep the homebuyer excited with these eye-candy items; however, it’s harder to generate interest

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It’s just what you needed, another appointment with a supplier rep who wants to stop in next week for a visit. It’s hard enough to find time to dedicate to the lengthening list of to-dos you committed to earlier in the year. Now, as business seems to be steadily improving, more suppliers are looking for more opportunities to meet with you

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Suppliers provide quality products and services… usually. You expect these products to arrive on time and in budget, and to perform as described. It is refreshing when the supplier is responsive when answering technical questions and providing samples. But that’s where most suppliers’ value to commercial market and property managers ends. Understanding that commercial building owners and property managers have much

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The Top 10 Things To Rethink About Selling Digital Solutions

– Published in Women 2.0.com by Interrupt

Forgive me CRM platforms, social media monitoring tools and data analytics companies if this comes off as a bit of a rant, but I’m only trying to help. Here’s the deal, I’ve recently been tasked with vetting some new platforms for a marketing agency I work for. What I need to do is find a few key platforms that make sense

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Customer Focused: Bill Rossiter says that retaining existing customers is less costly in the long run than trying to force your marketing program to constantly "buy" new ones. ProSales Online Article Article as PDF: ProSales Magazine Sept2013

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The Top 5 Ways to Be a Startup Founder’s Bestie

– Published in Women 2.0.com by Interrupt

Great new websites, apps and enterprise software just magically appear for users, don’t they? Of course not, but to someone outside the business of creating digital products it may appear that way. Most of my close friends do not work in the digital space and have no idea what I actually do professionally, but when they ask about my startup,

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Rethink The Rust Belt

– Published in Silicon Rust Belt.com by Interrupt

A building’s windows often reflect what a neighborhood is all about. Shattered glass, boarded up abandonment, windows cloudy with the dust of what might have been. Typical scenes like this play out in urban centers across the globe. But drive around any industrial midwest stronghold and it’s pervasive. But if you grew up around the Great Lakes and you’ve lived other

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What you can’t see, in fact, can hurt you, especially as it relates to home construction. According to the government census, there are nearly 110 million occupied homes in the United States. Leading building material manufacturers state that up to 70 percent of these homes are not insulated to current energy code requirements, making them less energy efficient than a

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Expanding Your Sphere

– Published in Construction Today by Bill Rossiter

When major decisions must be made, individuals tend to seek advice from those with vast experience. Having a sphere of influence, a support group who can offer unique expertise and an outside perspective often provides invaluable input during crucial times. This, of course, also holds true as we make business decisions. The most successful businesses – large or small – are

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