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How to Measure and Optimize your CX

Part 5 in the Killer Customer Experience SeriesBy Bill Rossiter and Anita Holman “What gets measured gets done.” That simple statement

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5 Ways to Boost Engagement with Architects

One of the biggest challenges for building products companies is engaging the architect community around the value of their product

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IRE 2017: The Relationship Show

Touted as the most successful show in its 62-year history, 2017 International Roofing Expo (IRE) took place in Las Vegas, NV

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Discovering the Untapped Potential in R&R Segment Growth

After 30 years in the industry, it continues to amaze me how infatuated manufacturing companies are with the new construction

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Part 4 in the Killer Customer Experience Series Originally published in ProSales on Jan. 18, 2017 By Bill Rossiter and Anita

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Part 3 in our Creating a Killer Customer Experience seriesOriginally published in ProSales on Dec. 21, 2016By Bill

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Header photo: Convention Center Lobby, © Oscar Einzig PhotographyMuch like the industry as a whole, the IBS/KBIS Show has seen slow and

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With the holiday season fast approaching, we are all making lists to decide what gifts we will be bestowing upon our

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Define and profile key customers. Part 2 in a series By Bill Rossiter and Anita Holman In Part 1 of this

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One guarantee in business is change. Change happens all around us: industry trends, regulatory changes, competitive actions, consolidation and new

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In project management, risk is the likelihood of something not going according to plan. Think back… How many digital projects

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Part 1: Lessons from the House of MouseOriginally published in Remodeling online October 5, 2016By Bill Rossiter The experience begins

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We had the opportunity to attend the Hanley Wood “Builder Connections” conference in Dallas recently. It’s a great concept. The

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Walking the 1.2 miles back to my hotel from the 2016 Greenbuild Show, I found myself conversing with two attendees

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 Wandering the show floor at this year’s combined Remodeling Show, DeckExpo, JLC LIVE in Baltimore, one thing was obvious: this

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As you make your way through your strategic planning and budgeting process the next few months, be cognizant of the

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There's an unmistakable feeling of excitement in the room. Getting to this point took months of planning. It took patience.

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It’s strategic planning season. For many business and marketing leaders that means days and weeks spent mapping out how to

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Successful Selling to BuildersHome builders, like most business people, have straightforward motives. Strip away personalities, and what they want is

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Ahh… Thanksgiving! That time of year for planning feasts, plotting out your Black Friday shopping, spending time with the loved

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Expanding your company’s social graph is critical to being able to reach both consumers and trades and there are some

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Interrupt Delivers

As our Boeing 737-900 cruises along at 33,000 feet, I stare out my window, spying the tops of endless stratospheric

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Interrupt Delivers

Companies in the building materials channel want confidence that what they are investing in strategic marketing will actually work and

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Interrupt Delivers

By Zach Rossiter 2014 was the first year for the Cleveland Home + Remodeling Expo, which was held at the recently

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Interrupt Delivers

By Bill Rossiter It was great to see that the IBS show has rebounded and increased its attendees, exhibitors and show

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By Dan Henne I think it safe to say all the important stuff I learned in life I learned from my

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Interrupt Delivers

By Shannon Yocom Have you ever received a standing ovation just for driving your car down the street? How about driving by

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Interrupt Delivers

By Pete Grasso I recently had the pleasure of returning to my old stomping grounds in lovely Ada, Ohio where I

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Interrupt Delivers

By Emily Johnson Patience is a virtue. But it also could be the difference between a high quality message and something

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Interrupt Delivers

By Dave Hochanadel This might be something scary to hear from your copywriter, but here it is: Grammar is overrated. How many

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