the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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IBS 2019: Our Key Takeaways

The NAHB International Builders’ Show is always an exciting event for our team and clients and this year was no exception. Garnering the largest attendance in years (topping 100K attendees), the show was jam-packed with impressive exhibits, new innovations and plenty of energy. In this post, you’ll find our collective thoughts and takeaways from the biggest IBS in more 10 years.

Facebook Attribution

In late October, Facebook released Facebook Attribution out of beta testing beating both Google and Amazon out of the attribution starting gate. This new free tool, powered by Facebook Pixel, is designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

The Big Disruptor - Conversational AI

With Conversational AI, brands can have more meaningful conversations with their target audience and customers — as long as they are set up to live in this world. They also have an opportunity to learn more about customer intent by how customers or potential customers are verbalizing their ask, which leads to better and more personalized marketing efforts.

Offering Knowledge and Demonstrating Courage: Takeaways from AIA 2018

After attending the AIA Conference on Architecture 2018, I put together my key takeaways from the show floor. All in all, manufacturers need to take more steps to invest in innovation and conceptual ideas. The brands that do this are standing out amongst the crowd. Also, education is huge but it’s all about providing real knowledge, not product benefits. Make architects understand why these products help them with their projects. Keep reading to find out more.