the mash

In the distillation process, the mash is where raw ingredients come together for the start of something awesome. Our blog works the same way. We load up the hopper with relevant facts, smart insights and random thoughts, then watch new ideas bubble up.

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The Problem with a Conversions-First Mindset

An online advertising strategy that’s focused solely on calls to action may be working against your marketing goals in ways you don’t realize. While results matter, you can’t produce them without the right approach. Just like you wouldn’t ask someone to purchase something right when they walk through the doors of a brick and mortar store, your online messaging should take customers on a journey that’s more than transactional.

are you really growing?

Many companies are increasingly enamored with their earning numbers, reflecting the cocktail of low supply and high demand that’s taken hold recently in the building materials industry. But what are the consequences to your business when you become too content with the status quo? Read on to understand why this thinking is ultimately dangerous to the bottom line.

Why you should be wary of the free Wi-Fi (and opt for a VPN)

Summer doesn’t just signal vacation season—it also means more remote work in more places. That “free” connection you’re latching on to during your work at coffee shops, hotels and more could be doing more with your data than you bargained for and can pose a major threat to your whole organization. Our IT expert Matt Wittman weighs in on why a VPN should be one of the main tools in your remote work arsenal.

Go beyond the straight sales pitch

Taking the lead in your category involves more than just creating a superior product. It also requires becoming your customer’s go-to authority on the subject, with content, tools or support that show you’re as invested in their project as they are. Learn how we helped MoistureShield composite decking build an outdoor planning resource that does more than deliver a simple sales pitch, earning customer trust and reinforcing their reputation.

Experience The World (While You Work): How to Succeed as a Digital Nomad

Work From Home has become almost commonplace, but what happens when you set up your laptop from much further away than the kitchen table? Airbnb’s recent “work from anywhere” announcement reflects a trend toward embracing more varied and distant remote work locations. To pull it off, you'll need more than strong Wi-Fi—you’ll have to think differently (and proactively) about how fully remote workers participate in a hybrid workplace. Our resident digital nomad shares her strategies.

How Technology Impacts Customer Engagement

Is technology changing to meet consumers’ evolving needs or are consumers changing as a result of what technology enables? Like the chicken and the egg, it really doesn’t matter which came first. Consumer expectations and technology will keep changing, and if your brand is too chicken to keep up, you may be left with egg on your face (pun intended). Read on to learn why sharpening your digital CX is essential to your business survival.

The Art of Rejection

The job interview process, like every process where we present ourselves for selection, is vulnerable. And like any environment where we play the role of hopeful candidate—romance, for example, or academics—hearing “no” hurts. How employers deliver that no makes all the difference.

The Road Ahead

Your office space could become someone’s home; states like Arizona will experiment with modifying the weather; and the pandemic will continue its’ disruption. These are just some of the ideas and events that lie ahead according to our Director of Strategic Insights Sandy Embrescia-Hridel's 2022 predictions. Read ahead for the 10 trends he believes will impact the building materials industry in the coming months.

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